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Dynamic e-mail marketing content revealing various items to various subscribersPredictive suggestions suggesting items before consumers searchAutomated campaigns set off by specific behavioral signalsReal-time budget allowance to the best-performing imaginative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, surpassing normal project standards.
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