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Dynamic email marketing material revealing various products to different subscribersPredictive suggestions suggesting products before consumers searchAutomated campaigns triggered by particular behavioral signalsReal-time spending plan allowance to the best-performing imaginative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, exceeding normal project norms.
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