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Dynamic e-mail marketing content showing various items to different subscribersPredictive recommendations suggesting products before customers searchAutomated campaigns triggered by particular behavioral signalsReal-time budget plan allocation to the best-performing innovative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up fast: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outperforming normal campaign standards.
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